For Athletics / Athletic Departments
FOR COLLEGE AND HIGH SCHOOL ATHLETIC DEPARTMENTS
A complete brand and marketing system for your athletic department: CRM, email and text automation, camp and donation pages, a social calendar for every team, sponsor campaigns and reporting, all set up for you by Sports Agent Pro.
$499 one-time setup · $99/month · Month to month, cancel anytime. Set up by Sports Agent Pro. See pricing
CRM ◆ AUTOMATION ◆ CAMPS ◆ GIVING ◆ SOCIAL ◆ REPORTING
SAMPLES · ILLUSTRATIVE
Samples built for fictional programs, with AI-generated photos of fictional people. Your logos, colors, photos and content take their place.
Matchup, final-score and schedule graphics in your program’s colors, lined up in the social calendar so every team stays on brand.
Sample built for a fictional program: Ridgeview Hawks. Illustrative only.
Program, camp and clinic pages with your branding and a way to contact your staff, built on the same platform as your CRM.
Sample built for a fictional program: Pinecrest Bulldogs. Illustrative only.
A shareable profile page with a photo, key details, highlight links and a contact button that goes to your coaching staff.
Sample built for a fictional program: Ironwood Panthers. Illustrative only.
A shared color palette and logo placement so every program looks like part of the same department, on pages, posts and gear.
Sample built for a fictional program: Harborline Wolves. Illustrative only.
WHAT'S INSIDE
Contacts, campaigns, pages, calendars, social and reporting under one login, set up by Sports Agent Pro so your staff can focus on the student-athletes.
Recruits, families, boosters, alumni, sponsors and season ticket holders in one database, tagged by program and contact type.
Track sponsor deals, booster gifts, camp registrations and other department goals stage by stage, with tasks and owners.
Game-day reminders, ticket promos, camp follow-ups and fundraising campaigns that send on a schedule or when a form is filled out.
Landing pages and funnels for camps, clinics, events and donation drives, built on your colors and connected to your CRM.
Camp registrations, booster interest, sponsor inquiries, recruit questionnaires and fan surveys that feed straight into your contacts.
Booking calendars for campus visits, facility tours, sponsor meetings and camp sessions, with automatic confirmations and reminders.
Plan and schedule posts for the department and each program's accounts on Instagram, Facebook, TikTok, YouTube, LinkedIn, Threads and more.
Promote sponsor offers and partner programs to opted-in fans with dedicated pages, emails and texts, reviewed by your staff before they go out.
Ask camp families and event guests for reviews by text or email, and keep an eye on what people say about your programs.
See form submissions, pipeline progress, campaign engagement and camp registrations by program on one dashboard.
Logins for your AD, SID, coaches and marketing staff, with permissions so each person sees and manages what they should.
Texts, emails, form submissions and Facebook and Instagram messages in one inbox, plus a companion app for iOS and Android.
TAKE A LOOK
Sample screens use a fictional school and sample data. Your pages, colors, programs and content are built around your department.
01
DEPARTMENT CRM
Stop keeping recruits, families, boosters and sponsors in separate spreadsheets. Everyone lands in one CRM with the full history attached.
02
GAME-DAY AUTOMATION
Build a workflow once and reuse it all season: previews, parking and gate info, ticket reminders and sponsor offers, by email and text.
03
CAMPS & GIVING
Launch a camp, clinic or giving page in your school’s colors, with registration and follow-up handled automatically.
04
SOCIAL CALENDAR
See what the department and every program are posting this week, and keep coach posts on brand with a review step.
05
REPORTING
Dashboards show how forms, campaigns and pipelines are moving, so you can report to leadership without building spreadsheets.
SAMPLE WORK
A fictional lineup to show the range: placeholder logos, photo posts and schedule graphics, each tagged by sport. Nothing here is a real school, team or athlete.
Illustrative samples only. Programs, mascots, logos, schedules and people are fictional, and photos are AI-generated.
WHO IT'S FOR
High school or college, one sport or twenty: Department HQ is set up around how your department actually works. Photos are AI-generated illustrations of fictional people.
See every program’s marketing, fundraising and sponsor activity in one place, and give each staff member the access they need.
DASHBOARDS · PIPELINES · STAFF SEATS
Run the content calendar for every team, review coach posts before they go out and keep fans informed by email and text.
SOCIAL CALENDAR · EMAIL & TEXT · INBOX
Fill camps and clinics, keep recruit and family contacts organized and book visits without the back-and-forth.
CAMP PAGES · CRM · CALENDARS
Grow booster giving, promote tickets and deliver for sponsors with campaigns you can track from first touch to renewal.
GIVING PAGES · SPONSOR CAMPAIGNS · REPORTING
HOW IT WORKS
Your staff knows your programs. We handle the setup.
Illustrative sample. The people and school are fictional.
01
Fill out the short form with your school, level, number of sports and the goals that matter most this year.
02
We email you a secure checkout link for your $499 setup and $99/month plan.
03
Sports Agent Pro sets up your CRM, pipelines, pages, forms, calendars, social accounts, automations and staff logins.
04
We walk your staff through the dashboard and mobile app, and you launch your first campaigns.
PRICING
One setup fee to build it, one monthly plan to run it. Here’s what each covers.
Sports Agent Pro builds your CRM, pipelines, pages, forms, calendars and automations around your programs.
Seats for the people who need access, with permissions set by role.
After setup, your plan is $99/month. Cancel anytime.
$499 setup
+ $99/month
A one-time setup to build your department’s system, then one monthly plan to keep it running.
$499 SETUP INCLUDES
$99/MONTH INCLUDES
Month to month, cancel anytime. Usage-based costs such as text and email sending or payment processing fees may apply.
GET STARTED
Tell us about your school, your programs and what you want to accomplish. After you submit, we’ll email you a secure checkout link for your $499 setup and $99/month plan, then get to work on your build.
WHAT HAPPENS NEXT
$499 setup · $99/month · Set up by Sports Agent Pro
Takes about 2 minutes. Fields marked * are required.
We email a secure checkout link after you submit. Nothing is charged on this form.
FAQ
The things athletic directors and staff ask us most. Still deciding if Department HQ is right for your school? Reach out before you sign up and we’ll help.
It’s a brand and marketing system for high school and college athletic departments: a CRM, pipelines, email and text automation, camp, clinic and giving pages, forms, calendars, a social calendar for every team, reviews and reporting in one login, set up for you by Sports Agent Pro.
Department HQ runs on HighLevel, an all-in-one marketing and CRM platform. Sports Agent Pro sets up and configures your account, pages and automations, and your staff log in to manage everything.
Yes. Contacts, pipelines, calendars and social accounts can be organized by program inside one department account, so each team’s staff works from the same system.
Tell us who needs access on the form and we’ll set up a login for each of them, with permissions based on their role.
The social calendar supports Instagram, Facebook, TikTok, YouTube, LinkedIn, Threads, Pinterest, Google Business Profile and Bluesky. Scheduling to X (Twitter) isn’t currently supported.
No. It works alongside them. Game-day and ticket messages can link to your existing ticketing provider, and giving pages can link to your current giving platform or take payments through a connected Stripe account if your institution allows it.
Recruiting contact rules and NIL rules vary by association, conference, state and institution. Department HQ is a set of tools, not legal or compliance advice. Your staff decides who is contacted, when and how, and we recommend involving your compliance office when you set up recruiting and partner campaigns.
Use the CRM for marketing and relationship contacts, not for protected records like academic or medical information. For camps and programs involving minors, collect parent or guardian contact details and consent.
Some features are usage-based, like sending texts and emails or processing payments. Text messaging in the US also requires a one-time carrier registration. We’ll walk you through any of these before you turn them on.
No long-term contract. After setup, Department HQ is month to month and you can cancel anytime.
READY WHEN YOU ARE
Your CRM, campaigns, camp and giving pages, social calendar and reporting, set up for your department. $499 setup, then $99/month.
Screens, schools, teams, mascots, logos, contacts and sponsors in the mockups and samples are fictional examples with sample data, and photos are AI-generated depictions of fictional people. Athletic Department HQ is a set of tools, not legal, compliance or financial advice. Recruiting, NIL and giving rules vary by association, conference, state and institution, so involve your compliance office. Third-party names, including social platforms and payment providers, are trademarks of their owners and are used only to describe what the tools work with. Usage-based costs may apply.
