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Privacy Policy

Last updated: November 13, 2026

This policy explains what personal information Sports Agent Pro collects, how we use it, who we share it with, and the choices you have.

In plain English

  • We collect the information you give us (such as your name, email, phone, and athlete, school or program details), information from using our site, and payment details handled by our payment processor.
  • We use it to run your account, deliver our services, send updates, improve our site, and keep things secure.
  • We share it only with service providers who help us run the business, platforms you ask us to connect, and where the law requires.
  • We do not sell your personal information for money.
  • If you are a client, information about your athletes, families, teammates or other contacts is handled on your behalf as described in section 6.
  • Our services are not directed to children under 13. Athletes under 18 should use the Services with a parent or guardian.
  • You can opt out of texts by replying STOP and out of marketing emails with the unsubscribe link, and you can ask us to access, correct or delete your information.

Contents

  1. Who we are and what this policy covers
  2. Information we collect
  3. How we use information
  4. Cookies, analytics and similar technologies
  5. How we share information
  6. Information we handle for our clients
  7. Text messages (SMS)
  8. Email
  9. Calls and recordings
  10. Artificial intelligence and your information
  11. How long we keep information
  12. How we protect information
  13. Your choices
  14. Your US state privacy rights
  15. Children and student-athletes
  16. International users
  17. Links to other sites
  18. Changes to this policy
  19. Contact us

1. Who we are and what this policy covers

This Privacy Policy applies to personal information collected by Sports Agent Pro (“SAP”, “we”, “us”) when you visit sportsagentpro.com, contact us, sign up for a resource or Service, use our client portal or software, or receive messages from us (together, the “Services”). Our Services are for athletes, parents and guardians, schools, athletic departments, sports programs, clubs and coaches.

This policy does not cover how our clients handle the information they collect from their own athletes, families, fans or other contacts. If your information was given to us by a school, club, coach or other client, please start with that organization. For how we handle that information for our clients, see section 6. Our Terms of Service also apply to your use of the Services.

2. Information we collect

Information you give us

  • Contact details: your name, email address, phone number, and the name of your school, team, club or organization.
  • Athlete and program details: sport, position, graduation year, school or club, biographies, statistics, rosters, schedules, logos, photos, videos and other materials you share so we can do the work. This may include information about a student-athlete provided by the athlete, a parent or guardian, or an authorized school, club or coach.
  • Account and billing details: your login, plan or Order details, preferences, and the messages and files you send us.
  • Form and signup information: information you enter into our forms, challenges, resource downloads, booking requests or surveys, including when you give us your email address or phone number to get updates or resources.
  • Parent or guardian information: when a parent or guardian contacts us or agrees to the Services for an athlete under 18, we collect that adult’s name, contact details and consent information.
  • Payment information: when you pay, our third-party payment processor collects your card or bank details. We receive limited information such as the card type, the last four digits, the billing name and postal code, and the status of your payments. We do not store full card numbers.
  • Communications: emails, texts, chats, support requests, and call notes or recordings if you speak with us.

Information collected automatically

  • Device and usage data: IP address, browser and device type, operating system, pages viewed, links clicked, time spent, referring site, and approximate location based on IP address.
  • Cookies and similar technologies: as described in section 4.

Information from other sources

  • Platforms you connect: when you give us access to services such as a website, social media account or email tool, we receive the information those accounts make available to us, such as page insights, messages and account details.
  • Service providers and partners: for example payment processors, analytics providers, and advertising platforms that tell us how our ads and campaigns perform.
  • Public sources: publicly available information, such as a public athlete or program profile, website or social page, that you ask us to use or that we need to deliver the Services.

We do not intentionally ask for sensitive information such as government ID numbers, health or injury records, or bank account logins. Please do not send us this information unless we ask you to for a specific, lawful purpose. We do not need academic transcripts or official eligibility records unless you choose to share them for a project, and you should only share what you are allowed to share.

3. How we use information

We use personal information to:

  • provide, run and support the Services, create and manage your account, and do the work you hire us for, including building websites, content, media kits and platform tools;
  • process payments, send receipts, and manage renewals and cancellations;
  • communicate with you about your account, projects, support requests, security alerts and changes to our terms;
  • send you service and, where you have agreed or where the law allows, marketing messages by email or text, and let you opt out at any time;
  • measure and improve our website, Services, marketing and customer experience;
  • personalize content and recommend resources or Services that may be relevant;
  • detect, prevent and respond to fraud, abuse, security issues and technical problems;
  • comply with laws, respond to legal requests, and enforce our terms; and
  • with your instructions or consent, for other purposes we tell you about when we collect the information.

Where the law requires a legal basis (for example, if you are in the UK or EU), our bases are: performing our contract with you, our legitimate interests (such as running and securing our business and improving our Services), your consent (such as for some cookies and marketing), and our legal obligations. For an athlete under 18, we rely on the parent or guardian’s agreement and consent where required.

4. Cookies, analytics and similar technologies

We and our service providers may use cookies, pixels, local storage and similar tools to keep our site working, remember your choices, understand how the site is used, and measure marketing. You can control cookies through your browser settings and through any cookie choices we offer on the site. Blocking some cookies may affect how the site works. To opt out of the sale or sharing of your information, email will@sportsagentpro.com.

5. How we share information

We do not sell your personal information for money. We share information as follows:

  • Service providers. Companies that help us run the business and deliver the Services under contract, such as our software platform (including GoHighLevel and its technology providers), payment processing, web hosting and security, email and text message delivery, telephone carriers, analytics, customer support, scheduling, and AI service providers. They may use the information only to provide services to us and under confidentiality terms.
  • Platforms you ask us to work with. For example, we share the information needed to publish your content or run tools on a website, social network or other platform you use, according to your instructions. Those platforms handle information under their own privacy policies.
  • Advertising and measurement partners. If we use advertising or conversion tools on our own website, they may receive limited information like cookie IDs, device data and the pages you visited. In some states this may be called “sharing” for targeted advertising. See section 14.
  • Professional advisers. Lawyers, accountants, insurers and other advisers who need the information to advise us.
  • Legal and safety reasons. If we believe we must disclose information to follow the law, a court order or valid legal request, to enforce our agreements, or to protect the rights, property or safety of us, our clients or others.
  • Business changes. If we are part of a merger, sale of assets, financing or reorganization, information may be transferred as part of that deal, and we will require the new owner to honor this policy or tell you of any change.
  • With your consent or at your direction.

We may share aggregated or de-identified information that cannot reasonably be used to identify you. We do not share mobile numbers, or text messaging opt-in data and consent, with third parties or affiliates for their own marketing or promotional purposes.

6. Information we handle for our clients

Many of our Services are used by athletes, parents, schools, athletic departments, clubs and coaches (our “clients”) to communicate with their own athletes, families, fans, recruits, sponsors and other contacts. Our clients may put contact details, messages, form submissions, photos, rosters, appointment details and similar information into our software. We handle this information on the client’s behalf and under their instructions, as a service provider (or “processor”).

The client decides what to collect and why, and is responsible for giving notices, getting consent where required (including parent or guardian consent for minors), following student-privacy rules that apply to them, such as FERPA where it applies, and answering requests from the people whose information they hold. If your information is in a client’s account and you want to access, correct or delete it, please contact that school, club or other organization directly. If you contact us, we will tell you we cannot respond directly, or we will pass your request to the client, unless the law requires otherwise.

We use this information only to provide the Services to the client, to keep the Services secure, and as the law allows. We do not use it for our own marketing.

7. Text messages (SMS)

If you give us your mobile number and agree to receive texts, we may send you messages about your account, appointments, support, resources, and, if you opted in, marketing. For example, you may opt in on a form on our website.

  • Opt out: reply STOP to any text to stop receiving messages from that number. You may get one last message confirming your choice.
  • Help: reply HELP, or contact us at will@sportsagentpro.com.
  • Costs: message and data rates may apply.
  • Consent is not required to buy anything from us.

If a school, club or other client texts you through our software, that organization is the sender. Reply STOP to that number to opt out of their messages. We do not share mobile numbers, or text messaging opt-in data and consent, with third parties or affiliates for their marketing or promotional purposes.

8. Email

We send service emails (such as receipts and security notices) and, where permitted, marketing emails. Every marketing email includes an unsubscribe link. If you unsubscribe, we will stop marketing emails but may still send you messages about your account and legal notices.

9. Calls and recordings

If we record or transcribe a call, we will tell you at the start of the call where the law requires it. If you use call features of our software, you are responsible for notifying and getting consent from the people you call, as described in our Terms of Service.

10. Artificial intelligence and your information

We may use AI tools to help provide the Services, for example to draft content or summarize conversations. To do this, the content you or your contacts enter may be processed by AI service providers acting for us. We choose providers and settings that, to our knowledge, do not use your content to train their general models. We do not use client content to train our own AI models. We ask you not to put sensitive information, such as government ID numbers, payment card numbers or health details, into AI tools. We do not use AI to make decisions about you that have legal or similarly significant effects without a person being involved.

11. How long we keep information

We keep personal information only as long as we need it for the purposes in this policy, including to provide the Services, meet legal, tax and accounting duties, resolve disputes and enforce agreements.

  • Account and billing records: while the account is active and up to 90 days after cancellation, unless the law requires us to keep them longer.
  • Marketing contacts: until you unsubscribe or ask us to delete them.
  • Client data held for clients: for as long as the client’s account is active and, after it ends, for up to 90 days unless the client asks us to delete it sooner.
  • Website analytics data: kept only as long as needed and in line with the retention settings of the tools we use; backups and logs are kept up to 30 days.

Backups can take additional time to be overwritten. When we no longer need information, we delete it or make it anonymous.

12. How we protect information

We use reasonable administrative, technical and physical safeguards, such as encrypted connections (HTTPS), access controls, and the security measures of our hosting and software providers. No method of sending or storing data is completely secure, so we cannot promise absolute security. Please use a strong, unique password and keep your login details private. If we learn of a breach that affects your personal information, we will notify you and the authorities as the law requires.

13. Your choices

  • Marketing emails: click “unsubscribe” in any marketing email.
  • Texts: reply STOP.
  • Cookies: change your browser settings or use any cookie controls on our site.
  • Access, correction and deletion: email will@sportsagentpro.com. We may need to verify your identity first. A parent or guardian may make a request on behalf of an athlete under 18.
  • Account information: you can update much of your information in your account or by contacting us.

If you ask us to delete information we need to provide the Services you are paying for, we will delete it when we no longer need it for that, and as the law allows.

14. Your US state privacy rights

Depending on where you live, such as California, Colorado, Connecticut, Virginia, Texas, Oregon, Utah and other states with privacy laws, you may have some or all of these rights, subject to exceptions:

  • to know and access the personal information we hold about you, and get a copy;
  • to correct inaccurate personal information;
  • to delete personal information we collected from you;
  • to opt out of the “sale” or “sharing” of personal information, and of targeted advertising and certain profiling;
  • to limit the use of sensitive personal information where we use it beyond what the law allows without choice (we do not intentionally collect sensitive personal information, other than account login and payment details handled to deliver the Services); and
  • to not be treated unfairly for using your rights.

California (CCPA/CPRA)

In the past 12 months we may have collected these categories of personal information: identifiers (name, email, phone, IP address); commercial information (plan and purchase records); internet or electronic network activity (site usage); geolocation (approximate, from IP); professional, sport or education-related information you provide (such as school, sport and program details); photos and audio or video you provide; communications; and inferences drawn from the above to personalize our marketing. We collect them from you, your devices, our service providers, platforms you connect, and, where applicable, a parent, guardian or authorized organization. We use and disclose them for the business purposes in sections 3 and 5, including to service providers. We do not sell personal information for money. Some of our website cookies and pixels may count as “sharing” for cross-context behavioral advertising under California law. If so, you can opt out through our cookie choices or by emailing will@sportsagentpro.com with the subject “Do Not Sell or Share.” California residents may also ask about disclosures to third parties for their direct marketing under the “Shine the Light” law.

How to make a request

Email will@sportsagentpro.com. We will confirm your request, verify your identity by matching information you give us with what we hold, and respond within the time the law allows (generally 45 days, extended once if reasonably needed). You may use an authorized agent, who must give us written permission. A parent or guardian may submit a request for an athlete under 18. If we deny a request, you may appeal by replying to our decision and asking for an appeal, and we will respond in writing within the time the law requires. Where the law allows, you can then contact your state attorney general.

Nevada

Nevada residents may ask us not to sell certain information. We do not sell personal information as defined by Nevada law. Send requests to will@sportsagentpro.com.

15. Children and student-athletes

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has given us personal information, please email will@sportsagentpro.com and we will delete it.

We may collect information about student-athletes who are 13 or older when it is provided by the athlete, a parent or guardian, or an authorized school, athletic department, club or coach, in order to deliver the Services. For athletes under 18, a parent or guardian should agree to our Terms and to the Services, and may request access, correction or deletion of the athlete’s information as described in section 13. Schools and other organizations remain responsible for notices and consents required by student-privacy laws that apply to them, including FERPA where it applies.

16. International users

We are based in the United States, and our Services are directed to people and organizations in the United States. If you use the Services from outside the US, your information will be transferred to, stored and processed in the United States, where privacy laws may differ from those in your country.

17. Links to other sites

Our site and our messages may link to websites and services that we do not control. We are not responsible for their privacy practices. Please read their policies.

18. Changes to this policy

We may update this policy from time to time. We will post the new version with a new “Last updated” date, and if a change is material we will tell you by email or on our site before it takes effect, where required by law.

19. Contact us

For privacy questions or to use your rights, contact Sports Agent Pro at will@sportsagentpro.com, or visit sportsagentpro.com.

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